Now, though, the brand has branched out to target people from their mid-teens up to their fifties, with options aimed at every age group. Originally, Klein himself targeted a younger demo specifically, looking to create elegant designs for young adults. The rebrand didn’t seem to detract from the exclusivity of the label, however the brand is still available primarily through department stores and other higher-end retailers. In an effort to modernize and urbanize the company, Calvin Klein underwent a rebrand in the mid-2010s, going from CK Calvin Klein and Calvin Klein Jeans to simply Calvin Klein across all of its products. We’ll say that yes, classic CK is about as luxurious as other well-known names like Tommy Hilfiger and VS. Is Calvin Klein a Luxury Brand?īecause of its fame and, yes, its price point, it’s fair enough to ask if Calvin Klein is technically considered a luxury brand. So, the CK of today is one you can feel good about in more ways than one. As a brand, its goal isl to hit 100 percent sustainability with cotton and wool by 2025, moving to plastic-free packaging by 2030.Ĭalvin Klein has also made some significant progress toward inclusivity with their current goal to “design for every body.” Not only has the brand promoted new gender-inclusive lines and designs, but they’ve backed up their work with partnerships with The Trevor Project, Transgender Law Center, ILGA World, and other advocacy groups and organizations around the world. CK is aiming to hit net-zero negative environmental impacts in the near future by implementing new measures like using recycled materials. The Calvin Klein of today is all about sustainability, style-wise and design-wise. Today, the company is worth roughly $8.5 billion (and counting). Finally, in the ‘80s, the first line of Calvin Klein underwear hit shelves. The line expanded into sportswear, lingerie, and accessories in the ‘70s, then into its famous line of jeans. The company was founded in 1968 in New York Klein himself opened a small coat shop in the York Hotel with a mind to create youth-driven, “understated” clothing. It’s hard not to know at least a little bit about Calvin Klein in this day and age. CK’s sleek, sexy designs on seriously beautiful models continue to dazzle, meaning that the brand is one you’re not likely to see go out of style any time soon.īut is this $30-a-piece underwear brand really worth the hype, and all the money? We took a deeper look at the brand and its men’s underwear collection to let you know with this, our guide to Calvin Klein. The company started out humbly enough, but has grown into a multi-billion dollar industry giant that’s hard for even the most stalwart competitors to keep pace with. From Marty McFly in “Back to the Future” to heartthrobs like Manu Rios and Dominic Fike, there’s no better known name in underwear than Calvin Klein.
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